Course curriculum

  • 1

    Introduction

    • Be in the 10%

    • Grow: Orientation
  • 2

    Part 1: Plans & Growth via the One Page Impact Plan (OPIP)

    • Leading with your values

    • Goal Setting Template by Spring

    • Spring's One Page Plan for impact

    • Spring: One Page Impact Plan

    • The One Page Impact Plan by Spring

    • Deliverables for part 1
  • 3

    Part 2: Business Model Builder (BMB)

    • Business Model Builder Basics

    • Spring- Business Model Builder (BMB)

    • Business Model Builder Essentials

    • Spring- Business Model Builder - Essentials

    • BMB - Competition

    • Spring- Business Model Builder - Competition

    • BMB - Get to the Customer

    • Spring- Business Model Builder - Rounding it out

    • BMB - The Numbers

    • Spring- Business Model Builder - The Numbers

    • The Business Model Builder (BMB) Template

    • BMB progress
  • 4

    Part 3: Sales Process

    • Intro: Generate more revenue

    • Discussion: Sales - generating leads & improving our sales process

    • Intro to the Sales Process

    • An overview of customer personas and why we need them

    • How to develop your sales process

    • Tasks from Part 4

    • Yes Plan sales planning template by Shannon Ward of OnTrack Sales
  • 5

    Part 4: Outbound Sales

    • It's time to get out there

    • An introduction to prospecting

    • Learn how to generate sales leads

    • Copywriting and sales - what's the connection?

    • Building your sales script

    • Overcoming the challenge of cold calling

    • Part 4: Outbound

    • Deliverables for Outbound Sales

    • How to Make a good Sales pitch
  • 6

    Part 5: Marketing

    • Intro: Marketing demystified

    • Section 1: Storytelling

    • Section 2: Inbound Marketing

    • Discussion: Turning marketing from unknown into a great tool

    • Section 3: Community

    • Section 4: Metrics

    • Tasks from Marketing
  • 7

    Part 6: Inbound Marketing & Sales

    • Inbound Marketing & Sales

    • An introduction to inbound marketing and sales

    • Inbound Marketing & Sales
  • 8

    Part 7: Budgeting and Funding

    • Intro: Laying the financial foundation for your business

    • An overview of budgeting & forecasting

    • Extras: Great resources for your budgeting & financials

    • Tasks from Part 6

    • Futurpreneur Cash Flow Template - Products & Services centric

    • Spring Budget Template - Software & SAAS

    • Debt Financing for Startups: A Primer By Eamonn Gamble of RBC
  • 9

    Part 8: Leadership

    • Thoughts on the Value of having an Advisory Board

    • Mentors & Advisors

    • The Value of Accountability Partners
  • 10

    Part 9: HR & Talent

    • Blankslate Partners - New Employee Set Up
  • 11

    Part 11: Pitching

    • Nailing your pitch(es)

    • Overview of an elevator pitch

    • Spring Launch: Elevator Pitch

    • Building your pitch deck

    • Spring Launch 4 - Pitch Perfect

    • Deliverables from Part 8
  • 12

    Part 10: Tools

    • Tooling up

    • Spring Launch 4 - Day 7 (Tools)

    • MyBestHelpers shares their early growth tools

    • Time Management

    • Spring's list of 101 Free Start-up Tools
  • 13

    Extras

    • Additional tips, tools, and resources to help you on your journey

    • Applying the Pareto Principle to our business

    • Creating & honing your elevator pitch

    • Vancity - Business Plan Template