Course curriculum

  • 1

    Introduction

    • Be in the 10%

    • Spring Launch Program - Orientation

    • Fledge Presents The Next Step - Chapter 1: Guiding you from Idea to Startup
  • 2

    How you can Change the World

    • What is Impact, and how your company can create impact too!

    • How we think about Impact at Spring

    • How you can measure your impact?

    • The Spring Impact Company Checklist
  • 3

    Part 1: Launch Plan

    • Leading with your values

    • Spring Launch - Launch Plan

    • Spring: One Page Plan for impact

    • Goal Setting & One Page Impact Plan

    • Spring Launch Plan Template

    • Spring Launch Plan Template

    • Spring One Page Impact Plan

    • Deliverables for Part 1
  • 4

    Part 2: Business Model Builder (BMB)

    • Business Model Builder: Basics

    • Business Model Builder: Essentials

    • BMB & Competition

    • BMB- Getting to the Customer

    • BMB and the key numbers

    • The Business Model Builder (BMB)

    • The Business Model Builder (BMB) Template

    • BMB progress
  • 5

    Part 2 BONUS: Digger Deeper on Competition

    • Fledge Presents: Defining your Competitive Landscape

    • Fledge presents: Your Uniqueness

    • Fledge presents: Creating Competitive Advantage
  • 6

    Part 3: Minimum Viable Product (MVP)

    • Introducing Minimum Viable Product

    • Launch: Lean methodology

    • Launch: Minimum Viable Product

    • Deliverables for Part 3

    • Fledge presents: Minimum Viable Product (MVP)
  • 7

    Part 4: Sales

    • Intro: Preparing to make revenue with your startup

    • The Sales process

    • Part 4 Startup Sales presentation

    • Discussion: Sales - generating leads & improving our sales process

    • Fledge presents The Next Step - Chapter 2: A Guide to Sales & Marketing

    • Tasks from Part 4
  • 8

    Part 5: Marketing

    • Intro: Marketing demystified

    • Section 1: Storytelling

    • Inbound Marketing & Sales

    • Section 2: Inbound Marketing

    • Discussion: Turning marketing from unknown into a great tool

    • Section 3: Community

    • Section 4: Metrics

    • Top Tactics for promoting your mobile app

    • Tasks from Marketing
  • 9

    Part 6: Budgeting and Funding

    • Intro: Laying the financial foundation for your business

    • An overview of budgeting & forecasting

    • Extras: Great resources for your budgeting & financials

    • Tasks from Part 6

    • Futurpreneur Cash Flow Template - Products & Services centric

    • Debt Financing for Startups - A Primer By Eamonn Gamble of RBC

    • Spring Budget Template - Software & SAAS

    • Fledge presents The Next Step - Chapter 3: A Guide to Building a Startup Financial Plan

    • Fledge presents The Next Step - Chapter 6: The Realities of Funding A Startup (from the perspective of a US Startup)

    • Fledge presents: Your Financial Plan and the Story

    • Fledge presents: Assumptions in your financial plan

    • Fledge presents: Defining your sales for your Financial Plan

    • Fledge presents: Starting on your plan

    • Fledge presents: Months 1 to 3 of your Financial Plan

    • Fledge presents: Months 4-12 of your Financial Plan

    • Fledge presents: Visualizing your Financial Plan

    • Fledge presents: Your Financial Plan built to the end of Year 3

    • Fledge presents: Attention to Detail in your Financial Plan

    • Fledge presents: You're not done yet
  • 10

    Part 7: Tools

    • Tooling up

    • Spring Launch 4 - Day 7 (Tools)

    • MyBestHelpers shares their early growth tools

    • Time Management

    • Spring's list of 101 Free Startup Tools
  • 11

    Part 8: Pitching

    • Nailing your pitch(es)

    • Fledge presents The Next Step - Chapter 4: A Guide to Pitching Your Idea

    • Fledge presents: Preparing 3 pitches for your business

    • Creating & honing your elevator pitch

    • Spring Launch: Elevator Pitch

    • Building your pitch deck

    • Spring Launch 4 - Pitch Perfect

    • Deliverables from Part 8
  • 12

    Part 9: Mentors, Advisors, and Influential People

    • The Spring Guide to Networking

    • Mentors & Advisors

    • Top 13 Dos and Don'ts of Introductions

    • Top 5 Things to Do to Meet Influential People
  • 13

    Extras

    • Additional tips, tools, and resources to help you on your journey

    • Introduction to Impact

    • Applying the Pareto Principle to our business

    • The Value of Accountability Partners

    • The Comprehensive Co-Founder Handbook

    • Blankslate Partners - New Employee Set Up

    • Vancity - Business Plan Template

    • Dividing equity between co-founders

    • Fledge presents The Next Step - Chapter 5: A Guide to Dividing Equity